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Okay, you’ve got your next TikTok Shop Live session lined up, and it’s packed with products you’re excited to share. But the real question is: how do you actually get people to show up? Sure, you can tell them the date and time, but you want them to feel like they’re genuinely looking forward to it. You know, like the way you can’t wait for your favourite show to drop the next episode.
Here’s where it gets interesting. I’m going to walk you through some ways to promote your live session that are a bit more… let’s call them “clever nudges” rather than the usual “HEY, WATCH ME!” tactics. These are things that feel natural, build a bit of curiosity, and maybe even make your audience feel a little bit special. So, if you’re ready to get people excited to join you, let’s get into it.
Promote Your TikTok Shop Live Sessions in Advance!
1. Tease with Sneak Peeks—But Keep Some Mystery
Imagine your friend tells you about a new series they’re watching, but they only share a tiny part of the plot. Now you need to know what happens next, right? That’s the feeling you want to create with your TikTok Shop Live sneak peeks. Share a quick video or a photo that shows just a hint of what’s coming up—maybe a close-up of a product that’s going to be on sale, or a shot of you getting things set up.
Keep it vague but interesting. A little curiosity goes a long way. You might say something like, “Got something up my sleeve for the live… think you’ll love this one.” This way, people are intrigued enough to remember the date and time, without you spilling all the beans.
Quick Tips for Teasing
Focus on close-up shots so it’s not obvious what the product is
Use a playful or mysterious caption, like “Wait ‘til you see this on live”
Share as a quick story or post a few hours or even days before the session
2. Countdown Stickers – Build Up the Anticipation
We all know that feeling of waiting for something exciting—it’s why people line up for midnight launches and new merch drops. With countdown stickers on Instagram Stories or even TikTok, you can create that same sense of anticipation.
Start a few days out and post a daily countdown. You don’t have to make each post fancy; even a quick “1 day left!” reminder works. These simple updates can make your live feel like an event people don’t want to miss. And on Instagram, your followers can actually tap to set a reminder so they won’t forget when you’re going live.
Tips for Countdown Hype
Use a countdown sticker and encourage people to set reminders
Mix countdowns with other content, like sneak peeks, to keep it fresh
Drop a countdown closer to the start time for that final nudge
3. Bring in an Influencer Buddy
Alright, let’s say you’re friends with a local influencer, or maybe there’s someone who’s always hyped about the kind of stuff you sell. Ask them if they’d be up for mentioning your TikTok Shop Live. This doesn’t have to be a big celebrity—a micro-influencer with a close-knit following can be even better because their fans are usually super loyal.
Imagine this: they do a quick shout out on their story or post, saying they’ll be joining your live, or they talk up a product you’ll be featuring. Their followers will be curious enough to tune in, and suddenly you’ve got a bigger audience without having to do much. It’s like inviting a friend who brings along a whole group of people.
How to Keep It Casual and Real
Reach out to an influencer who genuinely likes what you’re about
Suggest a simple shoutout, maybe even give them a sneak peek to share
Keep it casual so it feels natural to their followers
4. Show Your Prep – Let Them Peek Behind the Scenes
Think of this as the “getting ready” montage you see before a big event in a movie. Show people what goes on before your live session! Record yourself setting up, arranging products, or testing out your setup. It’s a bit like inviting your audience backstage, and it makes them feel involved in the whole process.
Maybe share a quick clip of you setting up a product display with a caption like, “Almost ready for the big live—who’s excited?” It doesn’t have to be polished; actually, the more relaxed and real it feels, the better.
Simple Ideas for Behind-the-Scenes Moments
Time-lapse of you setting up your products
Quick shots of you testing the live setup (or even messing up—it’s relatable!)
Post a “we’re getting ready” update close to go-time
5. Exclusive Live-Only Deal – Make It Worth Their While
Here’s the thing: people love feeling like they’re getting something special, and that’s especially true if it’s only available during the live session. Offer a limited-time discount, a freebie with purchase, or a special bundle that’s only available if they tune in.
But here’s the trick—don’t just tell them there’s an exclusive deal. Give them a taste of what it is but leave a bit to the imagination. Like, “One time only, 20% off our bestselling item—just for live viewers!” It creates that “I better not miss this” vibe without giving away all the details.
How to Make Exclusive Deals Enticing
Use words like “one time only” or “just for live viewers”
Share a hint but not the whole offer, so they have to tune in
Promote this across all your socials to reach the max number of people
6. Run a Q&A Ahead of Time – Get People Talking
Ever notice how Q&As make things feel a bit more personal? They’re like saying, “Hey, let’s chat!” Run a Q&A on Instagram Stories, or post a “Drop your questions” video on TikTok a day or two before your live. Invite people to ask about the products you’ll be showcasing, the deals, or anything else they’re curious about.
Not only does this create a buzz, but it gives you content for your live as well. You can answer some of the questions during the session, which makes people feel seen and encourages more interaction. It’s like starting the conversation early so people already feel invested by the time the live begins.
Ideas for a Good Pre-Live Q&A
“Curious about our products? Drop your questions here!”
Answer a few early questions to keep engagement high
Tease what you’ll be answering live to keep them hooked
7. Friendly Reminders – Emails, Texts, and Little Nudges
Look, not everyone’s going to remember the date and time just from one post. If you’ve got a small but loyal following, send them a quick reminder—either by email or even a text if you’ve got their info.
Picture this: your live is in an hour, so you send a quick email saying, “Hey [Name], just a heads-up! We’re going live in an hour, and we’ve got a few surprises lined up. See you there?” It feels a bit more personal, and sometimes that’s all someone needs to actually show up.
How to Do Friendly Reminders Right
Keep it casual, as if you’re texting a friend
Mention something specific they can look forward to
Send it out close to the start time for a last-minute boost
Promoting your TikTok Shop Live session doesn’t have to feel forced or overly sales-y. In fact, the best way to get people excited is to approach it like you’re inviting them to a casual, fun hangout. Sneak peeks, countdowns, a quick behind-the-scenes peek—these all make your live session feel like something personal and special, not just another sales pitch.
So give a few of these tips a try, and see which ones resonate with your audience. And most importantly, keep it real and friendly.
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