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If you’re keen to make some extra money, being a TikTok Shop Affiliate is a great way to do it. It’s a fairly new way to monetise TikTok, but it’s proving to be everything for content creators. And here’s the good news: you don’t need millions of followers or crazy viral videos to start earning. I’ll walk you through exactly how to get started, what tools you need, and, most importantly, how you can find winning products to promote.
Step 1: How to Become a TikTok Shop Affiliate
You’ll need at least 1,000 followers on TikTok to sign up as a TikTok Shop Affiliate. If you’re regularly posting and engaging with your followers, this number is pretty achievable, even if you’re new to TikTok. Once you hit that magic number, you can apply directly on the TikTok platform under the shop section. You’ll find the affiliate program where you can link products directly in your videos, bios, and even during livestreams. If you don't want to wait for the followers - you can also set up as a TikTok shop. Don't worry you're not going to sell anything, just sign up as a TikTok shop and then you automatically get entered into the affiliate program.
Step 2: Picking Products with Kalodata
Now, this is where things get interesting. You’ve probably heard the advice about promoting trending products, but how do you actually find the ones that will work? That’s where Kalodata comes in. Kalodata is essentially a secret weapon for TikTok affiliates. It’s an analytics platform that helps you identify which products are hot sellers, track what’s performing well, and ultimately choose the items that your audience will love (and buy!).
How to use it:
Sign up for a free trial with Kalodata (you don’t even need to put in a credit card, which is always a bonus!).
Go into the platform's tools like Hot Videos and Category Insights to spot trending products.
Track your competitors’ performance and see which products are flying off the shelves.
Kalodata even allows you to see what kind of content is doing well, so you can replicate the successful formula.
Step 3: Make Money by Creating Honest Product Reviews
TikTok is all about authenticity, and the most successful affiliates are the ones who give genuine reviews. Think about it: would you be more likely to buy a product if someone just raves about how great it is, or if they actually show you the pros and cons? Yeah, the latter.
So, whether you’re reviewing beauty products, tech gadgets, or home essentials, keep it real. Share why you love it (or what could be better). TikTok viewers love to see how things actually work in real life. Maybe do an unboxing or a tutorial. The more value you give, the more trust you’ll build, and that trust is what leads to sales.
Step 4: Go Live and Leverage TikTok’s Features
This one’s key—TikTok loves live videos, and so does its algorithm. Going live gives you direct access to your audience, allowing you to showcase products in real-time. You could even demo products, answer questions from viewers, and include affiliate links directly in the stream. Plus, TikTok’s algorithm often gives live content a little boost, helping you reach more people.
Don’t forget that TikTok has tons of interactive features that can also help. You can use polls, challenges, and questions to engage your audience and boost your visibility.
Step 5: Batch Record and Post Consistently
A solid content strategy is key to being successful as a TikTok Shop Affiliate. TikTok rewards creators who post consistently, so aim to post at least two to three times a day. Sounds like a lot, but once you get into a rhythm, it’s actually pretty manageable.
Pro tip: batch record your content. Set aside a day each week where you film multiple videos in one go. This will save you time, and you won’t feel like you’re constantly under pressure to create new content every day.
Step 6: Maximise Earnings by Promoting High-Commission Products
Not all products offer the same commissions. Some shops might give you a fixed rate per sale, while others offer a percentage. For example, promoting fashion or electronics products could net you commissions as high as 20%. Electronics, in particular, tend to have the best commission rates, so if you can find a product in that niche, you could be onto a winner.
Make sure to use tools like Kalodata to find those high-commission products that are trending but also relevant to your niche. The more you align with your audience, the higher your conversion rates will be.
Step 7: Cross-Promote on Other Platforms
One mistake many new affiliates make is sticking solely to TikTok. But why limit yourself? You can drive traffic to your TikTok Shop affiliate links by cross-promoting on Instagram, YouTube, or even your own blog. The more platforms you have promoting your links, the higher your chances of making sales.
Don’t be shy about sharing your TikTok videos on Instagram Stories, YouTube Shorts, or embedding them on your website. TikTok is great, but diversifying your traffic sources can help you scale your affiliate income.
What Can You Expect to Earn?
Let’s talk numbers. How much can you actually make as a TikTok Shop Affiliate? Well, it depends on your audience size, engagement rates, and the type of products you’re promoting. A beginner can expect to make anywhere from £100 to £500 a month within the first few months, especially if they focus on high-ticket items and use tools like Kalodata to find the best products.
As you grow your following and start promoting more products, your income can skyrocket. Some affiliates earn upwards of £2,000 a month, particularly if they have highly engaged audiences and focus on premium products.
Get Started Today
Becoming a TikTok Shop Affiliate is a fantastic way to make money in 2024, and it's easier than you think. By leveraging platforms like Kalodata to find the best products and following the strategies above, you’ll be well on your way to earning a decent income from your TikTok content.
Whether you’re doing product reviews, going live to engage with your followers, or using TikTok’s built-in tools to push traffic to your links, the potential is huge. Just stay consistent, keep it real, and have fun with it!
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