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Alright, so you’re into blogging, and you’re probably wondering how people actually make money doing this, right? We’ve all seen those posts about how “easy” it is to get rich blogging – as if you just need to hit publish, and bam, the cash starts flowing. But then you try it yourself, and, well... crickets. If you’ve been at it a while and feel like your blog isn’t earning what you hoped, you’re not alone.
It’s not just about writing anything – the type of content you’re putting out can make or break your blog’s income. And after a bit of trial and error myself, I’ve found there are certain types of posts that really do work when it comes to driving revenue. So here’s the lowdown – eight types of content that can actually help you make money blogging. Let’s keep it real and walk through each one.
Blogging and Making Money!
1. How-To Guides and Tutorials
Let’s start with the classic – the trusty “how-to” post. Think about it: how often do you search for “how to [something you’re struggling with]”? We’ve all done it. How-tos work because they’re practical, direct, and genuinely helpful. If someone is Googling “how to save money on groceries” and lands on your post that breaks it down, they’re going to stick around and maybe even check out more of your stuff.
Money Tip: Stick in affiliate links to products or services you mention in the tutorial. Say you’re doing a “How to Start a Blog” post – you could link to a web host you recommend and earn a bit each time someone signs up through your link. Just make sure the stuff you’re recommending is genuinely useful.
2. Product Reviews and Comparisons
Ever been torn between two products and just needed a second opinion? Product reviews and comparison posts are perfect for that. They help people make decisions and, bonus for you, they’re perfect spots for affiliate links. But here’s the key: be honest. Nothing turns people off faster than a review that feels like a sales pitch.
Money Tip: Find products or services you actually use and can stand behind. Your readers will know if you’re just throwing in links for cash versus really caring about the stuff you’re sharing. If it’s a sincere recommendation, it builds trust and leads to sales – win-win.
3. Listicles
Yep, listicles. You know, “10 Things You Didn’t Know About...” or “5 Easy Ways to...” They’re popular for a reason – people love skimming lists because they know exactly what to expect, and they’re usually quick reads. Plus, they’re perfect for adding in a mix of tips, advice, and links to products or resources.
Money Tip: Use listicles to slip in affiliate links naturally or create a checklist that readers can download. For example, if you’re doing “8 Travel Essentials,” add links to each item on the list. Or offer a downloadable packing checklist that readers can get in exchange for signing up to your email list.
4. Resource Roundups
People love roundups because they’re like a mini Google search – you’re pulling together all the best resources on a topic in one place. Say you’re in the home decor niche; a post like “Top 10 Affordable Home Decor Finds” will get tons of clicks, especially if you’re linking to actual products.
Money Tip: Roundups are a great place for affiliate links and even brand partnerships. If you’re featuring a company’s products, reach out and let them know. Sometimes, brands might be open to sponsorships, which can add even more revenue.
5. Case Studies
Everyone loves a success story, especially if it’s relatable. Case studies let you show off real-life results, and it’s a nice way to share your journey too. Imagine a post about how you increased your blog traffic in six months – people will read because they want to see how you did it and whether they can do it too.
Money Tip: Use case studies to show off tools or strategies you used, and don’t be shy about adding affiliate links for those tools. If someone’s following your advice, they’ll be curious to use the same resources you did.
6. Pillar Content
This is that big, beefy content that’s like the backbone of your blog – stuff like “The Ultimate Guide to SEO” or “Beginner’s Guide to Freelancing.” It’s super detailed, covers a ton of ground, and offers a lot of value. The beauty of pillar content is that it tends to do well in search rankings, meaning it’ll bring in traffic long after you post it.
Money Tip: Monetise pillar posts with ads, affiliate links, and even links to your own products or services. Because these posts are comprehensive, they tend to keep readers around longer, which is great for ad revenue and affiliate clicks.
7. Seasonal and Trend-Based Content
Writing about trends or seasonal topics can give you a nice traffic boost when people are actively looking for those things. Think holiday gift guides, back-to-school tips, or posts on trending products. Seasonal content is like a traffic magnet during its peak time, and it’s great for short bursts of revenue.
Money Tip: Seasonal posts are prime spots for affiliate links, especially in gift guides. Or, if you’re getting a lot of new traffic, encourage people to join your email list so you can keep them around even after the season ends.
8. Personal Stories with a Purpose
Personal stories might not seem like money-makers, but they’re amazing for building a connection with your readers. Imagine you’re blogging about frugal living, and you share a story about paying off debt – people love that. It’s real, it’s relatable, and it’s inspiring. It’s like you’re having a coffee with your readers, letting them in on your journey.
Money Tip: Link any products or resources that genuinely helped you in your story. If you talk about using a budgeting app to get out of debt, include a link. Just keep it natural – readers can spot an inauthentic plug from a mile away.
Blogging and making money can go hand-in-hand, but only if you’re strategic about what you post. With how-to guides, listicles, case studies, and even personal stories, you can create content that’s both helpful and profitable. Mix in these types of posts, keep it genuine, and find what works best for you and your audience.
At the end of the day, it’s about creating a blog that brings in income and adds real value for your readers – that’s the sweet spot. So give these content types a shot, and see how your blog starts growing. Happy blogging – here’s to making it pay off!
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