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It’s harder than ever to stand out on social media, especially if you aren't showing your face on social media – but the wonder of faceless digital marketing has its own charm, promising content before appearance, something that personal brands can’t always match.
By far the most important aspect of growing your faceless Instagram account is somehow making your thumbnail really clickable. A good thumbnail can drastically increase your reach and engagement on Instagram. Here are my five tips on how to do it.
1. Use Bold, Eye-Catching Text
On your Reel cover, text can be highly effective at signalling what the video is about and why a viewer should invest their time.
The Right Font: Pick a typeface that is easily legible at a distance. Stay away from overly stylised fonts that might not render well on small screens.
Contrasting colours: Make it stand out from the background. Anything will be easier to read and more noticeable if it is contrasted against a darker background.
Make It Short: Make your text brief. This is your hook – make it engaging, compound, and get the point across.
2. Leverage High-Quality Imagery and Graphics
Your account is faceless, which means the quality of your visuals is of the utmost importance. I try to include fresh pictures and insert professional graphics, which can give your reel covers a clickable asethetic.
Stock Photos and Graphics: There are so many great websites for stock images and graphic templates including Unsplash, Pexels, and Canva that you can easily use as they are (or lightly edit) and call your own.
Consistent Aesthetic: Develop a consistent visual ‘look’ for your covers bound to your faceless brand. Is it a single colour or a multi-colour scheme? A very specific graphic look, such as hand-drawn or vector illustration?
Include Relevant Visuals: Include Visuals that are relevant to the content of your reel. For example, if your reel is about cooking tips, include gestures about the ingredients or kitchen equipment.
3. Clear and Concise
Any of the faceless account reel covers that are successful have a specific brand asethetic that they repeat for all of their covers, they also have clear and concise text to convey to the audience within seconds what their reel is about.
Someone might see a reel from your page as they're scrolling and check out your full profile. Your reels need to be organised in a way that your audience can see your other reels clearly, to click on the previous reels you've uploaded.
The one thing that clear and concise branding does, is that it communicates emotion and action quickly and efficiently, it is the ultimate communication for getting eyes on your reels.
4. Incorporate Brand Elements
Even faceless accounts need to develop a visual brand presence, so it’s a good idea to add features of your brand to your covers for reels.
If you have a logo, drop it into a corner of your cover. Not only does author branding help people recognise your work, it makes it look more professional too.
Stick with the same colour palette: Use the same colours from your branding on all your covers. Again, this is highly recommended as it helps to build up a visual association that almost instantly registers in people’s minds.
Build a handful of templates for each kind of content you make. This saves time and guarantees that your covers are coordinated so they all feature a uniform appearance.
5. Craft Intriguing Thumbnails
The thumbnail is for the image itself (without the text or overlay on top), so just making sure that the photo is interesting enough on its own to make the user want to click and watch the reel.
Include a still from the reel whenever possible representing a Key Moment or your main idea. Viewers often choose a Reel because its still provides a hint of what the cover is about.
Sometimes, a picture really tells a thousand words. Post an image that only suggests a portion of the content, visually holding something back, to provoke curiosity, and drive clicks.
Conclusion
Designing an account with clickable reel covers without a face that someone can trust means that your creativity runs on different fuel for your design aspects. This method of using faceless Instagram enables you to be more artistic, while maintaining a consistent look and feel.
The fundamentals of good reel design remain the same: Bold text, good quality images, clear and concise, consistent brand identity, somewhat authentic thumbnails. The impression that covers give to viewers is the first interaction that they have with your content. Investing time in them is always a wise choice especially if it is going to get your content more views.
Follow these tips to make your faceless covers look and feel more engaging to your audience and get more followers. Good luck!
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