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5 Essential Tips for Blogging in the UK and Finding Success

Updated: Oct 14, 2024

So, you’ve decided to start a blog and you're based in the UK—brilliant! Whether you're passionate about fashion, parenting, personal finance, or something else entirely, blogging is a great way to share your thoughts and make a little money on the side. But before you dive in, there are a few things you should know to make your blogging journey a lot smoother, and, hopefully, more successful. These are the tips I wish someone had told me when I first started blogging in the UK.


Blogging in the UK

1. Choose a Website Builder That Works for You

One of the first things you’ll need to do is choose a website builder and host. Now, I know the internet is filled with recommendations for WordPress, and to be fair, it’s a great platform. WordPress offers lots of flexibility, and there are endless plugins for SEO, design, and anything else you can think of.


However, if you’re just starting out and not exactly tech-savvy (like I wasn’t), WordPress can feel a bit overwhelming. I spent more time Googling how to fix problems than I did actually writing my blog posts! If you’re a beginner, you might want to consider a platform that’s simpler to navigate—Wix is a great option. It's a user-friendly website builder that simplifies things like SEO, which can be daunting if you’re just learning the ropes.


With Wix, you can easily create a professional-looking blog without knowing much about coding or design, and it comes with built-in SEO tools to help you rank in Google. It’s especially handy if you’re starting out small and don’t need the full functionality of something as robust as WordPress.


My advice? Start with something you’re comfortable using. As you grow and get more confident, you can always move to a more complex platform. But in the beginning, focus on something that lets you focus on writing—not troubleshooting.


2. Get Yourself a Good Keyword Tool—It’s Your Bible

If you want to succeed at blogging in the UK, you need to take SEO seriously from day one. This isn’t just about stuffing keywords into your content—it’s about knowing what your audience is searching for, and creating content around those needs. There are plenty of fancy keyword tools out there that cost a small fortune, but if you’re just starting out, I’d recommend Ubersuggest.


It’s affordable at around £30 a month (a steal compared to some of its competitors), and it’s incredibly user-friendly. Ubersuggest gives you everything you need to find keywords with high search volume and low competition—basically, the sweet spot for getting your blog posts ranked on Google.

Here’s how I use it:


  • Start with a seed keyword—something simple like “parenting tips” or “budget home decor.”

  • Look for related keywords with high search volume but lower competition. These are the golden opportunities.

  • Check the keyword difficulty score. Ideally, you want it to be as low as possible but still have decent search volume.


Pro Tip: Ubersuggest is how you found this blog post! I use it regularly to make sure my content is relevant and discoverable.



3. Create a Bank of Content Ideas—Bulk Them Up!

Once you’ve got a keyword tool, the next step is to bulk up your content ideas. One thing I learned quickly is that writer’s block is a very real thing, especially when you’re blogging consistently. To avoid staring at a blank screen, I always keep a Google Doc with at least 50 content ideas based on different keywords.


Here’s what I do:

  • Pick 5 main topics—these can be related to your niche. For example, I cover topics like YouTube, Instagram, TikTok, Amazon KDP, and blogging.

  • Use your keyword tool to find keywords for each topic, focusing on high-volume, low-competition phrases.

  • Once you have your keywords, I like to jump into ChatGPT and ask it to generate 10 content ideas for each keyword. (Yes, AI can be handy here!) This gives you a huge bank of content ideas you can dip into whenever you need inspiration.


This approach has been a game-changer for me. Instead of sitting down each week trying to figure out what to write about, I just pick an idea from my list and start creating. It’s a massive time-saver and ensures I always have content ready to go.


4. Be Patient—Blogging Isn’t a Get-Rich-Quick Scheme

Here’s where a lot of new bloggers get discouraged: blogging takes time. You’re not going to make life-changing money in the first few months. I know it’s hard to see when you’re pouring your heart into blog posts and you’re only getting a handful of readers. But trust me, if you stick with it and keep learning, the results will come.


The reality is, most blogs don’t start earning any meaningful income for at least six months to a year. And that’s with consistent posting and effort. In my case, it took about six months before I started seeing regular traffic and making money. And no, it wasn’t enough to quit my day job, but it was a nice side income that grew over time.


Patience is key. Treat your blog like an investment. In the first year, you might just be covering your hosting costs, but in two years’ time, you could be earning a substantial passive income if you keep at it. It’s easy to get discouraged when you’re not seeing immediate results, but stick with it. Those early days are all about building your foundation—SEO takes time to work its magic.


5. Choose a Niche with High Potential

This is probably one of the most important pieces of advice I can give: pick the right niche. A lot of people tell you to blog about your passion, and while that’s great advice, you also need to make sure your passion has earning potential. Some niches have higher CPM (cost per thousand impressions) rates than others. For example, finance, making money online, and technology tend to have higher CPMs because advertisers are willing to pay more to get in front of those audiences.


On the other hand, more general niches like lifestyle or food might be more competitive, but with lower CPMs. That doesn’t mean you can’t make money from them, but it does mean you need to weigh up your options.


Here’s what I’d recommend:

  • Do some keyword research on topics you’re passionate about and check their competition and CPM rates.

  • If you’re torn between a few niches, try blending them. For example, if you love tech and personal finance, you could start a blog on how to save money by using new technology. You get the idea!


Make sure your niche has enough search volume to attract an audience but low enough competition that you won’t be fighting for visibility from day one.


blogging in the UK

To Summarise: The Path to Successful Blogging in the UK

Blogging can be an incredibly rewarding journey, both creatively and financially, but it takes time, effort, and strategy to succeed. These blogging in the UK tips will help you navigate the often tricky waters of starting a blog, getting your content ranked, and eventually earning money from your hard work. Start with a platform that’s right for you, get serious about keywords, bulk up on content ideas, and, most importantly, be patient.


Blogging isn’t an overnight success story, but with consistency and a smart strategy, you can turn your little corner of the internet into something profitable. Whether you’re sharing your thoughts on parenting, tech, or anything in between, keep at it—you’ll get there.


Good luck, and happy blogging!

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