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Alright, so you’re getting into TikTok Shop affiliate videos – smart move! There’s so much potential to earn, but here’s the thing: everyone and their nan is out there making similar videos. If you want to get noticed, you’ve got to shake things up a bit, make people want to stop scrolling and see what you’ve got to say.
But it doesn’t have to be complicated. Sometimes, it’s just about finding that unique angle that makes your video stick. I’ve pulled together 10 ways to make your TikTok Shop affiliate videos stand out. Let’s keep it simple, real, and effective – no gimmicks, just smart ideas to help you shine.
Make Your TikTok Shop Affiliate Videos Stand Out!
1. Show a “Before and After” That’s Real
People are obsessed with transformations. There’s just something so satisfying about seeing a visible “before and after.” And it’s even better if it’s a product that actually makes a noticeable difference. Think skincare, cleaning products, fitness tools – anything that changes the way something looks or feels.
How to Do It: Keep it natural. Start with the “before” – like messy hair before a hair tool, or a dirty surface before a cleaning product. Then show the “after” in a way that feels real. No crazy filters or over-the-top editing. Just let the product do the talking, and you’re golden.
2. Share a Quick Story About How You Found the Product
You know when a friend tells you how they discovered something they love? It’s instantly more interesting, right? Same goes for TikTok. People want to know why you’re using this product and what it means to you. Sharing a story makes it feel less like a pitch and more like a genuine recommendation.
How to Do It: Let’s say you’re promoting a coffee gadget. Instead of just saying, “Here’s my new coffee maker,” start with a story. Something like, “I’m always late, so I needed a quick coffee fix that doesn’t require leaving the house – enter this magic machine.” Stories make it relatable and add a personal touch.
3. Use POV Shots to Make it Feel Real
Sometimes, the best way to get someone’s attention is to show them the product from your perspective. A POV shot makes viewers feel like they’re experiencing it right there with you, which is a win if you’re promoting something hands-on, like skincare or gadgets.
How to Do It: Film yourself holding and using the product as if the viewer’s right there with you. If it’s a beauty product, show the texture, the application, the little details that make it satisfying. It’s like inviting them in for a closer look – without saying a word.
4. Highlight Weird or Unexpected Benefits
Every product has the obvious perks, but sometimes the weird, unexpected features are what make it memorable. Maybe a travel mug that actually doesn’t spill even if you’re running to catch the bus, or a hair tool that doubles as a travel-size straightener and curler.
How to Do It: Find that little “extra” feature and focus on it. Show the travel mug upside-down without spilling or the hair tool doing two jobs in one. It’s like giving your viewers a surprise bonus, which makes them even more curious to see the product in action.
5. Test It Out in Real Life
Nothing beats seeing a product in action in the real world. Instead of just saying how great it is, show it doing its job. If it’s a cleaning tool, actually use it on a tough stain; if it’s a tech gadget, take it out for a spin.
How to Do It: Think about where and how you’d actually use it. If it’s a water-resistant phone case, use it in the rain. Or if it’s a portable charger, film yourself out and about with it keeping your phone alive all day. Real-world tests help people trust that the product actually works.
6. Do a “Budget vs. Premium” Comparison
People love finding out if the cheaper version is worth it or if they should splurge for the premium. If there’s a pricier version of the product you’re promoting, make a comparison video. Show them side-by-side, highlighting what makes the more affordable option stand out.
How to Do It: Put both products next to each other and go through the basics. Test them, mention any obvious differences, and let viewers decide for themselves. Showing both options makes you seem unbiased, which makes people trust you more.
7. Bring in Some Humour
If you can make people laugh, they’ll remember you. TikTok loves a bit of humour, and so do viewers. You don’t have to be a comedian, but if there’s a funny angle or a light-hearted way to show off the product, go for it.
How to Do It: If you’re selling a skincare product, maybe show an exaggerated “before” where you look tired and in need of help, followed by the “after” once you’ve used the product. It doesn’t have to be a stand-up routine – just a bit of humour makes it more enjoyable to watch.
8. Do a Quick “Pros and Cons” Rundown
People respect honesty, and a quick “pros and cons” list shows you’re not just out to make a sale. If there’s something that could be better, say it. Followers will appreciate the realness, and it gives them a full picture of what they’re getting.
How to Do It: Keep it short and real. “Pros: affordable, easy to use, works well. Cons: only comes in one colour.” Just a quick, balanced view so people know you’re giving them the full story. It builds trust, and trust is gold on TikTok.
9. Go Behind the Scenes of Setting It Up
Everyone loves a peek behind the curtain, especially if there’s a setup process. Show them what it’s like to unpack it, set it up, and use it for the first time. If it’s easy, they’ll feel reassured. If it’s a bit more complicated, give them tips so they’re prepared.
How to Do It: Film the unboxing, any setup quirks, and share little tips as you go. If you’re setting up a home organiser, show the process step-by-step. This way, viewers know exactly what to expect, and it makes the product feel more accessible.
10. Answer Common Questions Rapid-Fire Style
People are always curious about details, and a quick Q&A style video can be a perfect way to address the basics. Answer questions like, “Is it worth it?” or “How long does it last?” in a rapid-fire format so viewers get the answers they’re looking for, fast.
How to Do It: Pop questions up on the screen one at a time, and give a quick answer for each. Keep it snappy – TikTok thrives on short, fast-paced content, so rapid-fire answers are a great way to cover a lot without losing viewers’ attention.
Making TikTok Shop affiliate videos that stand out doesn’t have to be complicated. Just think about what you’d want to see as a viewer. Whether you’re adding a bit of humour, showing a real-life test, or giving the lowdown with pros and cons, it’s all about being real and relatable.
Try out these ideas, see what feels natural, and have fun with it. The more genuine and creative you are, the more people will be drawn to your content – and that’s how you get those views and clicks.
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